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BNR provides an opportunity for companies from various areas of the automotive business to increase the profitability of the business in the shortest possible time by becoming a premium reseller of innovative BNR heated wiper blades system.

Thanks to the manufacturer support, the introduction of BNR heated wiper blades into the assortment happens in shortest possible time without significant investment in to creating of initial stock, staff training and marketing efforts, all these cares will be taken over by the manufacturer.

In order to become a Premium retail partner or BNR installation center, the partner must meet the requirements for the retail network. In order to go through the approval process, you need to fill out a feedback form and within 24 hours the manufacturer’s dealer development representative will contact you and give you the resolution.

Stocks.

It is known that wiper blades for different cars differ in sizes and require individual matching. However, we at BNR make sure that the sale of our products does not require significant resources from the sales manager, and that inventory turnover is high. Sophisticated packaging, online application guide, adapters included in the kit, balanced size range, allow using only 12 SKU’s to ensure 100% customer satisfaction, for any cars and with any consumer capabilities. Having in stock a minimum set of products of 12 unique SKU’s, you can build more than 60 different sets. At the same time, even if your point of sale is a self-service store, you will not have lost sales, because the product sells itself, and the native packaging allows you to avoid mistakes when choosing wipers.

Regular wiper blades v.s. BNR.

Standard wiper blades are present on the shelves of parts stores in a large assortment. They are not expensive, and they occupy a significant place. BNR sales can significantly increase the average check, the profitability of the business, while reducing the layout area. The sales require minimal efforts, comparable to the sale of standard wiper blades from well-known manufacturers.

Marketing support.

Becoming a BNR premium retail partner you enter a business proven for 10 years with a ready-made marketing concept and sales system. All you need is to undergo online training according to the sales methodology, and  technical training if you plan to provide installation services. Make replanishment of BNR products in your point of sale, according to the recommendations of the manufacturer and place campaign materials at the counter desk. 

Your sales network or an independent store or installation center, becoming a premium retail partner will be displayed as a “point of sale” at the dealer locator on the bnr.company. Also, all the potential customer leads will be redirected to your point of sale on geographic principle.

BNR provides a convenient retail concept, which includes: retail equipment, planograms, POS materials, give aways, clothes for sales personall.

Training and support

To finalize approval application for being a BNR Premium Retail Point or Installation Center you need to take only 4 simple steps:

1) Receive individual recommendations from the manufacturer for building-up the initial stock.

2) Sales and technical staff to complete basic online training, which includes the following blocks:

- Product Features and Unique Selling Points

- Technique of sales and increase the average check

- Identification of customer needs

- Installation procedure

- Frequently asked Questions

Based on the results of online training, certificates of the Official BNR Partner and certificates of an authorized installation center are issued.

3) Make a replanishmnet of products and POS materials provided free of charge.

4) Get your tag as a BNR point of sales on the manufacturer’s website.

Based on our retail professional sales development experiance, usually since the approval of a premium retail partner, a full launch is possible within 12 working days. However, due to the seasonability, this process may be delayed during peak month, so if you are seriously thinking about developing the BNR business, it is better to take care of this in advance.

Warranty support

At the same time, you, as an entrepreneur, should not worry about such things as a warranty and responsibility to the buyer, we take care of these issues.

At BNR, we provide 100% quality control of our products. Also in our R&D lab we carry out up to 100 different tests per year, such as, for example, tests of unprecedented heat, cold, overloads, ultraviolet radiation, as well as harmful chemicals tests. We even immerse our wipers with connected electrical cables in to the water. Thanks to this, we can proudly say that we have achieved a reduction in warranty cases to 0.02%. However, sometimes warranty cases do occur. And then we adhere to the principle that the resolution of warranty issues should occur quickly, without unnecessary bureaucracy and in contentious cases should be resolved in favor of customers. If you wish, we can even undertake the resolution of warranty issues with the end user. The BNR Quality Management will be happy to take care of these concerns.

Fulfillment

Sometimes it happens that our Premium retail partners are faced with the problem of sharp surges in sales, to avoid lost sales, BNR pays great attention to order fulfillment. The fulfillment rate of orders from the central warehouse is 98.5% within 2 days, and within 4 days to strive for 100%.

Where can you sell BNR:

Authorized dealer	Independent car workshop	Car parts store	Tyre Center	E-commerce	Installation and detailing center	Gas station

BNR heated wiper blade system is a unique product that has no analogues. In addition to the wonderful consumer properties, our Premium Retail Partners receive goods that immediately attract the attention of the buyer and often sell themselves. BNR also attracts new motivated customers to your store or installation center. We know our customers, these are consumers with an income level above average, with high loyalty to the product, so they will come to you again and again and advise their friends.

If you yourself have the opportunity to provide installation services, this will further increase the profitability of your business. But this is not at all necessary. Installation can be done within 20 minutes and by your own using simple and clear instructions, including video instructions.

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